Imagine being at a networking event, a coffee shop, or even standing in line at the grocery store, and someone asks, “So, what do you do?” You pause for a moment and then hear yourself mumble, “Uh, I do facials.” You know your work is far more than just facials, but without a solid response prepared, you risk losing a potential client, connection, or opportunity. That’s where an elevator pitch comes in.
An elevator pitch is a short, compelling introduction that quickly explains who you are, what you do, and what sets you apart. It’s called an elevator pitch because you should be able to deliver it in the time it takes to ride an elevator – about 30 to 60 seconds. The concept has been around for decades, with multiple origin stories.
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With over two decades of experience in the professional skin care industry, Kelly Wolcott is a respected entrepreneur, lifelong learner, educator, and mentor. She currently serves as the director of judges for The Skin Games, helping to shape and maintain high standards in the beauty industry. As the founder of three highly successful skin care businesses and the creator of How-To: Esthetician Training, an online education platform, Wolcott’s achievements are driven by her relentless pursuit of knowledge and commitment to excellence. Her mission is to inspire and empower beauty professionals through continuous education and innovation. In her free time, she enjoys reading, outdoor adventures, and exploring new travel destinations.
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