Jane earned her certification as a professional skin therapist in her native United Kingdom, and was alarmed to observe a discrepancy in skill-level among her American counterparts when she and husband Raymond arrived in the United States. As a result, Jane originally founded The International Dermal Institute (IDI) in Los Angeles, driving her vision around the importance of human touch in the nurturing of holistic health, including the health of the skin.
The Dermalogica product line evolved as part of the Wurwands’ passion for providing ongoing education opportunities for skin care professionals and to meet the demands of her groundbreaking curriculum for skin therapists. Moreover, the products being used in America by skin care professionals were not congruent with contemporary information regarding skin health. Skin care products available in the 1980s were heavily perfumed and filled with irritants including artificial colors, artificial fragrances, petroleum-based ingredients, lanolin and D.C. alcohol. These products often relied upon glamorous packaging to deliver false promises, rather than results-driven, scientifically based formulation. So the Wurwands began the process of seeking a cosmetics laboratory in Los Angeles to create their new brand which would support skin health. One after another, chemists told Jane that her plan — to create skin care products which were free of fillers and common irritants — would be impossible to achieve. The Wurwands persisted and developed a groundbreaking core line which has since driven Dermalogica to become the number one professional skin care brand.
Jane has also been honored in recent years by many organizations for both her entrepreneurial and philanthropic work, including accolades from the National Association of Women Business Owners (www.nawbo.org) and The Los Angeles Business Journal’s Women Making a Difference award.
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