When you finish my Editor’s Note and start to flip through the magazine, you will begin to notice that this issue has more valuable resources in addition to the educational feature stories on hormones and ethnic skin.
Beyond the primary topics of this particular issue, there is plenty of content that touches base on a series of different material. From our monthly case study (April focuses on how to treat chronic dry hands in the spa) to the top 10 tips of getting skin ready for the summer, there is an abundance of education that will surely leave each reader a little more informed. But this print version of DERMASCOPE Magazine you are holding is not the whole story this month.
We are engaging with our readers on multiple platforms. Our month might start through the pages of DERMASCOPE, but they continue on DERMASCOPE.com along with our social media websites. Judging by our some half a million annual page views, I assume that most of our audience is aware of the importance of the website.
DERMASCOPE.com is constantly expanding and improving. I would love to hear your feedback on our magazine as well as the DERMASCOPE Community that is available online. With sections that allow you to create your professional profile, ask questions in the forums, or let your voice be heard with your blog, DERMASCOPE.com is the place to network, share, learn and grow with others in this industry.
Our social media presence is just as vital. We use Twitter, Instagram, Facebook, and Pinterest to show our audience different elements from the magazine on a diverse platform. For instance, on Twitter, we interact with our readers and keep followers updated with breaking industry news, while on Instagram we post behind the scenes pictures that give you a sneak peek of upcoming events and stories. On Facebook, we offer exclusive giveaways and discounts, as well as ask you to weigh in on upcoming editorials in the magazine. And with Pinterest, we can link our most popular articles and spotlights from the magazine and website.
Times have changed drastically from the era when writing (and mailing!) letters to the editor of a magazine was considered normal. We continue to keep the lines of communication open – and we love the feedback that we receive from our audience! In addition to receiving e-mailed letters to the editor, we also have a great response from readers through our social media pages and website. We love to hear what you have to say. Whether it is your thoughts about the latest cover or questions in regards to an upcoming tradeshow, we value your opinion.
If you are not involved with our digital scene, please take a moment to check us out. For readers, it is instant and enjoyable. For us, it is an invaluable tool to garner feedback from the people who matter the most… you.
Amanda Strunk Miller
Associate Publisher
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