9 min read
by Linda Bankoski and Julie Register You have a vision of a magnificent new spa and you want to turn it into reality! Wonderful!! The decision to create a new spa starts a cascade of activities that can be both daunting and thrilling. It involves creating the physical space as well as designing how the spa will operate once it is open. You know that you cannot do it alone. You need a plan to ensure that the operations will flow smoothly in the space. An architect will help translate your vision for the physical property into the blueprints that will begin to turn the dream to reality. A spa consultant may help you select equipment. The equipment may have special electrical or plumbing requirements that the architect needs to take into consideration. The builder will use the blueprints that provide the instruction for the structure and utilities during construction. A designer may decorate the spa to help you express your vision. Planning and organizing all of these activities to ensure your vision is translated into reality are critical from the very beginning. Read More
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6 min read
by Kyle & Veronica Leatherwood The search for the Fountain of Youth has been going on throughout history, literature and mythology. People have fallen prey to charlatans and con men in the quest for rejuvenation. Even though we are aware of this, there is something in us that yearns to be younger, feel younger and look younger. We are often willing to spend thousands of dollars in this quest, but results usually are only temporary and only skin deep. What if there was a way to rejuvenate your body from the inside out. I want to share with you the most scientific ways I am aware of to “ add years to your life and life to your years”. Rejuvenation starts from within, at the cellular level. “Years to your life, life to your years” is a favorite quote of Dr. Saul Pressman of Canada one of the gurus of the oxygen spa movement. He coined the phrase because of the results he has seen. What does he say, can add years to your life and life to your years? The answer is, “an oxygen spa”. Most of you have probably never heard of an oxygen spa, so let me Read More
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11 min read
by Annet King and Yve Cole-Poy, We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as business owners—we’ve seen it all, done it all, and can save all of you the frustration of many common mistakes! 1- BE READY. While everyone is entitled to a personal life, quality time with friends and family, “sacred space”, and all of that sort of thing, you can’t expect much of this when you are launching a new business. To start your skin care center, even if it consists of a single room, you must be fully prepared to devote yourself to 12-hour days, 7 days a week, for an indeterminate amount of time. This is true even if you hire other people. If you’re newly married, have a new baby, have young children, have a serious care taking role—even have a new puppy!—your timing probably is not right to launch a new business. Read More
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21 min read
Great Clients are Made, Not Born (part 2 of 3) by Christine Heathman To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions. - The aesthetician’s first point of difference to make a great client. - The backbone of your professional services proceeding skin treatments and product dispensing - Photo-dermatology skin analysis - Photo-dermatology analysis two-step approach - Analyzing the skin for Photo-dermatology analysis - Educating your client about the enemies of the skin - Nutrition and Photo-dermatology skin assessment - Circadian rhythms - The New Skin of Color - Pets and your client’s skin - The Second professional point of difference to make a great client - Best aesthetic treatments achieved - The “Mac Facial” attitude of yesteryear. - The clinical treatment room. - The third point of professional difference to make a great client. - Education and sales Read More
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12 min read
by Preethi Burkholder Learning how to write winning grant proposals is an invaluable asset for massage therapists seeking funds to further education, research, and business opportunities. The world of grants opens unlimited opportunities for massage therapists, body workers, and skin care professionals. Billions of dollars worth of grants are given out each year. The federal government, state and local governments, nonprofit organizations, community foundations, corporations, private foundations, family trusts, and individual donors award them. Grants are awarded to organizations and individuals. Grant seeking is not a special talent that one has to be born with. It is an art that can be cultivated over a period of time. Submitting grant proposals is an inexpensive way to do the projects you like. Writing proposals cost time, not money. Winning a grant is more than a financial experience. It enriches your esteem, confidence, and inner soul. The beginner level, grant seeker is recommended to seek foundation grants. The writing requirements for foundation grants are simpler than those required by federal grant applications. Read More
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8 min read
by Jane Wurwand Our concepts of beauty are deeply shaped by history and culture. The ancient Greeks and Romans still affect our Western standard of beauty by their portrayals of gods, goddesses, emperors and nymphs, in eternally smooth, firm substances: marble and bronze. We aspire to this perfection today, and keeping facial and body hair to a minimum is in line with the aristocratic ideal of beauty passed down to us from classical times. Depilation technique and technology have never been more sophisticated, but obtaining optimum results still require some study. Read More
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20 min read
Great Clients are Made Not Born Part 1 of 3 by Christine Heathman To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions. - The esthetician’s first point of difference to make a great client. - The backbone of your professional services proceeding skin treatments and product dispensing - Photo-dermatology skin analysis - Photo-dermatology analysis two-step approach - Analyzing the skin for Photo-dermatology analysis - Educating your client about the enemies of the skin - Nutrition and Photo-dermatology skin assessment - Circadian rhythms - The New Skin of Color - Pets and your client’s skin - The Second professional point of difference to make a great client - Best aesthetic treatments achieved - The “Mac Facial” attitude of yesteryear. - The clinical treatment room. - The third point of professional difference to make a great client. - Education and sales Read More
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5 min read
by Mike Bono Superstar of the 1940s, Rita Hayworth was known for her signature “widow’s peak” hairline. A “natural” mark of beauty? Well, not really. That perfect beautiful hairline was created by electrolysis treatments! Other superstars, such as Cher and Elizabeth Taylor, also received electrolysis that added to their professional persona. And, it’s perfection that really sets electrolysis in a class by itself. Because this is a hair-by-hair removal system, great precision is possible. A skilled electrologist can accomplish flawless hairlines, eyebrows, back of the neck and even shaping a man’s entire chest. Electrology is a 100-year-old procedure. The electrologist inserts an ultra-thin solid probe into each follicle and permanently removes the hair — forever. Most electrologists guarantee permanent results. Read More
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11 min read
by Gregory T. Absten Light based technologies have revolutionized aesthetic procedures and medicine. Lasers are at the pinnacle of these technologies because of their brightness and intensity, but significant improvements in a wide variety of cosmetic conditions are also afforded by other light sources such as IPL’s (Intense Pulsed Light Systems), LED banks (Light Emitting Diodes), and other Low Level Light Therapy (LLLT) modalities. Anyone working in the field of aesthetics should have a good understanding of the basic principles behind laser and light based therapies whether or not you are actually treating clients with these devices because they impact so many conditions in so many people. Read More
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8 min read
Dear Jane, My background is in make-up. I was a professional make-up artist for many years, and recently earned my aesthetics license because I love skin care as well. The two girls who work my front desk and retail area are wonderful sales people, but not skin therapists. How can I help them to truly meet the needs of clients in terms of selling? We get walk-ins who do not necessarily want a treatment that day, but who do want to buy the "right" cleanser, mask, etc. ~ A. Pierce, Long Beach, CA Read More
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