THE DREAM MAKER Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing the profound impact the increase in profit had on his mother’s life, it became his mission to help others become more profitable by creating their own skin care line. He has helped hundreds of clients who, like his mother, have their own vision for their company. Vranicic has traveled the world sharing his experience and knowledge, mentoring and training skin care professionals. He is a popular speaker at skin care symposiums and industry trade events and a regular contributor to industry publications. Read More

The Queen of Peels Rhonda Allison is the founder of Rhonda Allison Cosmeceuticals and RED Method. She is highly respected worldwide for her innovative work with acids and chemical peels and is known in the professional aesthetics world as a pioneering formulator, educator, speaker, and author. Having worked behind the aesthetic chair for more than 35 years, she researched and observed firsthand what produced real results in the skin and formulated a professional product line using only pure, fresh ingredients that combined science and nature. Nicknamed the “aesthetician’s aesthetician,” Allison has spent decades empowering other professionals to advance their careers and achieve success. Read More