3 min read
When it comes to beards, shaping, cutting, and trimming facial hairs fall into the barber’s hands, but maintaining the luxuriousness of a man’s beard goes beyond the clippers. The upkeep of a man’s beard requires a knowledgeable skin care professional versed in men’s skin care and grooming. It is always a good idea to offer ... Read More
- Published in Men's
3 min read
In 2016, men’s skin care and hair products brought in more than $19 billion globally. As men become more conscious and knowledgeable about their skin, skin care manufacturers and professionals are offering more products and treatments that are tailored to men. The following are a few game changing ingredients that are beneficial for men’s skin: Read More
- Published in Men's
6 min read
Catering to male clients can be easy once the skin care professional gets them through the door. It can be difficult for professionals to get the average guy to navigate through an estrogen-driven retail area; into a maze of hair, nail, and pedicure stations; past a sea of female faces; and down the hall to a treatment room. It is often much easier for the professional who has a side door or works in a clinical setting. Read More
- Published in Men's
2 min read
Like many of the differences that exist between men and women, the skin is no exception. In addition to having facial hair, which is not typical for women but does happen in some cases, men have thicker skin (about 25 percent thicker) due to androgen stimulation. They also experience tougher skin, a higher sebum production after puberty, and a higher collagen density than women. Read More
- Published in Men's
5 min read
Men may be from Mars and women from may be from Venus, but when it comes to skin care and aging, they share the same planet. One of the differences between men and women is that men are more discreet and quiet about their fear of aging. Fine lines, wrinkles, gray hair, and ingrown hairs (due to shaving) are some of the common concerns that men have. Read More
- Published in Men's
10 min read
Men’s skin care is all about high performance. Insightful integration of an effective, daily regimen is as vital to improving the health of men’s skin as it is to women’s, but getting most men to do this is difficult unless the skin care professional has a good understanding of masculine psychology. Understanding what moves a man to commit to daily practices that will improve the quality of his skin creates a win-win relationship via rituals that will last a lifetime. Read More
- Published in Men's
9 min read
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Men and women are incredibly different, especially when talking about what makes them push the purchase button while surfing a website or what leads them to pick up the phone to make an appointment at the spa. If skin care professionals are looking to grow their male client base, making a concentrated effort has a stronger effect on their results than assuming their existing efforts will do double duty. Read More
- Published in Men's
12 min read
The quest for clear skin is no longer consigned to women’s magazines or women in general. Men have finally begun to learn that they too have skin care needs and that they can look and feel better by taking care of their skin. And it does not have to cost much or be as complicated as they once thought! Their desire for effective skin care products has evolved far beyond shaving cream and aftershave to include regimens that women have embraced (in fact, pushed their men into) forever. Read More
- Published in Men's
11 min read
The trend spans over a generation and solidifies. As years pass, an increasing percentage of men value the benefits of skin care products and many seek spa services. Demographics support that men’s use of products and more frequent bookings of spa visits represent significant business growth opportunities in cosmetic retail and to the professional aesthetics industry. Changing attitudes towards the importance of one’s appearance take men’s skin care from a niche market to mainstream. Some businesses are very successful at getting sales. Read More
- Published in Men's
10 min read
When it comes to skin care, not all men are created equal. Globally, men spend about $28 billion to take care of all their grooming needs, whereas, women spend $91 billion worldwide for skin care. One of the main reasons for the great divide is a lack of education and understanding about the many benefits of adopting a healthy skin care regimen. The good news is the divide is getting smaller as the modern man becomes more concerned with his appearance and is increasingly aware of the benefits associated with a healthy skin care routine, which in turn is driving growth in the global men’s grooming market. Read More
- Published in Men's
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In today’s beauty landscape, clients want youthful, healthy skin and a firm, toned body without compromising long-term health. Amid an
