3 min read
Before ingredients are even considered, professionals should evaluate the concept of the range of products they may be offering. The concept, in this case, means philosophy of science; the products are merely tools with which to initiate that concept. Read More
- Published in Scope This
3 min read
The right public relations strategy can help spas gain visibility and credibility, attract more clients, and build deeper relationships with those clients, as well as the media, influencers, and community. However, is the spa ready for public relations? Read More
- Published in Scope This
5 min read
Consumers seek skin lightening products for two primary reasons: the overall lightening of facial skin coloration or the reduction of dark spots and evening of skin tone. Some clients may desire both overall lightening and dark spot reduction. There are a number of effective natural lightening ingredients available for skin lightening products. Read More
- Published in Scope This
3 min read
It is widely recognized that the skin is like a window into a person's physical health. Someone with glowing, radiant skin creates the impression that they have a healthy body, their hormones are in balance, and they are receiving the optimal amount of key nutrients and vitamins. The healthy glow of radiant skin is what the mind's eye instinctively finds attractive. Read More
- Published in Scope This
3 min read
Bee venom is a powerful skin care active that promises results similar to Botox, but without any side effects or paralyzation of the facial muscles. This non-invasive alternative to the powerful injectable is powered by 18 active substances, including the peptides, melittin and apamin, which are mainly responsible for giving this ingredient its Botox-like effect. Read More
- Published in Scope This
1 min read
I am the type of person who you would categorize as high maintenance. I have a set of products I use for the morning and a different set for the evening to give my skin the widest variety of anti-aging and nourishing botanicals. Read More
- Published in Scope This
1 min read
Clean beauty, which got its start and name from the clean eating trend, strives to encourage people to use products that are free from toxins, such as carcinogens and endocrine disruptors. Because the skin care industry is largely unregulated, companies can use certain ingredients in their products and still market those products as 'green' or 'natural.' Read More
- Published in Scope This
1 min read
Celery is often considered one of the healthiest foods because it reduces inflammation and LDL cholesterol, aids digestion, and lowers blood pressure. Its potent antioxidants and nutrients give this vegetable numerous skin benefits, including hydration and protection against free radicals. Skin care professionals can offer clients celery-infused water or freshly cut celery stalks during a spa event. Read More
- Published in Scope This
1 min read
Do: Change razors on a regular basis. The closest shaves are a result of sharp blades. Clients should be changing their razors at the first sign of dullness in order to avoid unnecessary pulling, nicks, and irritation. Read More
- Published in Scope This
5 min read
Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity to be a better provider and growtheir business. Read More
- Published in Scope This
