It is no secret that choosing the correct shade of foundation is essential in creating the appearance of a flawless complexion. However, some clients do not realize the importance of wearing the best formulation of foundation for their skin. Read More

A prevalent conundrum that takes many forms, acne is a common skin condition that plagues a great majority of men and women. The term ‘acne’ has been used to describe everything from the occurrence of mild, centralized breakouts to severe, inflammatory conditions that can affect the entire body. Although there is no shortage of publications on acne, there seems to be little information on what skin care professionals can do to help alleviate this common skin condition. As the first line of defense against acne, professionals can suppress the visible signs of this condition with routine cleanings and treatments and professional skin care products. Read More

Women have reigned in the skin care industry as the prominent, key consumers of products for centuries. Product lines based products off the female sector’s desires and needs, creating a plethora of stock keeping units (SKUs) to stock on shelves in stores. In the past, men’s products only consisted of a few SKUs, mainly a shaving cream and an after shave, taking up a tiny residency near the astronomical moisturizers, cleansers, and various other female-oriented products. Read More

The merge of eastern and western thought has brought much balance to American health and wellness. Such a bountiful, positive impact on the aesthetic industry has not been overlooked.  Medicines, techniques, and philosophies cohesively united between the East and West allow us to bring the best-used practices, ancient regimens, and worldwide tried-and-true tools into a holistic wellness outlook, benefitting the industry exponentially. As people, we strive for balance; we strive to find a middle ground; we strive to understand, grow, and benefit from those who have walked before us. Therefore, keeping this thought in mind, we can find health and benefit in reestablishing a middle ground and finding balance for the skin. Read More

As the saying goes, “The eyes are the window to your soul.” Turns out, this now famous quote by William Shakespeare was accurate on many levels. Not only do people look to the eyes to gauge a person’s age and energy level, according to a study conducted several years ago, but scientists in Sweden have actually uncovered information that suggests there is also a link between iris structure and certain personality traits. Read More

If a client asks a skin care professional what the most important part of a good homecare routine is, they will probably tell the client that it all starts with the right cleanser.  Read More

As skin care professionals, we know the importance of skin exfoliation for healthy cell turnover, a refreshed and clear complexion, and better product absorption, but what about the methods of exfoliation? No one way of exfoliation is perfect for all skin types, but there are many possible alternatives that make it easy to find a method for every client! To make things as simple as possible – there  are two types of exfoliators – physical and chemical. Read More

Your clients may have outgrown Halloween, but do not let them outgrow masking as an ongoing skin regimen! Do them a big favor and advise them to get masked if they have not already started! Read More

Due to the effects that sun damage has on clients, skin care professionals should all be experts on sunscreens. However, that has not been easy due to the confusing regulations and misinformation that surrounds this category. In this article, what is known about current sunscreens will be clarified along with information on how to safely advise clients about the many myths associated with this category of skin care. Read More

With advances in hair removal options and technology over the years, it is important for skin care professionals, new and seasoned, to understand the options available to clients inside and outside the treatment room, as well as how to market hair removal services year-round. Read More