2 min read
As with any service hired out, a spa owner can spend a hefty amount on a full-blown public relations program led by a professional, or they can opt to do things themselves on a smaller scale. With a few exceptions, this article offers advice for when you decide to go at it alone with little ... Read More
- Published in Spa PR Made Easy
1 min read
When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product ... Read More
- Published in Spa PR Made Easy
2 min read
High-quality, professionally images are among the must-haves if you want to secure media coverage. So much so, that when I begin a relationship with a brand if they do not have an existing library of images, a photoshoot is scheduled within the first few weeks of our partnership. Of course, professional images are used for ... Read More
- Published in Spa PR Made Easy
2 min read
It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellness professionals, it’s likely you have held events in partnership with product vendors and, should know the basics. Let’s ... Read More
- Published in Spa PR Made Easy
2 min read
You have selected clothing that will look nice on-camera, reviewed your talking points, and plan to ignore the camera. Congratulations, you are on-camera prep work is complete. It is now time to head to the studio and shine. Speaking of which, plan to be at the interview location at least 30 minutes in advance. If ... Read More
- Published in Spa PR Made Easy
4 min read
When you watch television news and talk shows, do you think to yourself, “I would love to be on television” or “I would be terrified on television” Most of my clients agree with the latter. However, after that first appearance, they nearly always say the segment went quickly, easily, and was fun. Going on-camera is ... Read More
- Published in Spa PR Made Easy
10 min read
When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and ... Read More
- Published in Spa PR Made Easy
6 min read
At the end of 2019, there were 3.48 billion social media users. That worldwide total grew 9% from 2018 to 2019.1 If your spa, skin care, or wellness business is not being social, those statistics prove social media marketing must become a priority. March’s article is the first in a two-part series focusing on the ... Read More
- Published in Spa PR Made Easy
5 min read
“Video is critical to telling your story, reaching your audience and most importantly, telling the world how you’re different,” says Jason Parmer, creative director for Dapper. Parmer and I have been producing video projects together for more than eight years. We have created three shows that aired on PBS nationally and, between us, have received ... Read More
- Published in Spa PR Made Easy
5 min read
Does your business actively post on social media? Do you blog? Have an e-newsletter? How about creating videos about your spa or skin care practice? It’s likely you answered yes to at least one of those questions, and maybe all four. Guess what you are doing? Creating content. Now, more than ever, content is ... Read More
- Published in Spa PR Made Easy
