3 min read
People are curious by nature and, for the most part, the more they know, the more likely they are to either try something new, make recommendations to friends and family, or become repeat customers. Taking advantage of this observation in the treatment room is a must for anyone looking to obtain loyal, well-informed customers who truly appreciate the professional’s work. It also does not hurt to increase retail sales, either. Read More
- Published in What's Your Recipe
3 min read
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII In the age of social media, it is easy for everyone to think they are an expert. From DIY posts with beauty influencers to promotional videos filling Instagram story feeds, there is no shortage of at-home beauty advice available to clients. Read More
- Published in What's Your Recipe
3 min read
Scientific advances in health and skin care have created excitement among today’s aesthetic professionals. It has also caused concern that the role of the aesthetician could be marginalized or even rendered obsolete through technological progress. This concern is partly true and partly false, depending on how skin care practices are positioned. The following three service areas are unlikely to be diminished by technology or convenience. Read More
- Published in What's Your Recipe
3 min read
The era of beards has been resurrected. Beards are trending and men are grooming their facial hair with pride. Savvy beard growers are investing a lot in their grooming and maintenance. The way a man styles, trims, and grooms his beard shows character. Caring for the skin under the beard, however, takes strategic planning with knowledgeable professionals. Read More
- Published in What's Your Recipe
3 min read
The spa industry is a trade of hospitality and service. At its center are friendliness, warmth, compassion, and giving. Creating this atmosphere is not optional; it is a must. Clients expect skin care professionals to create a respite from the stress of their hectic daily lives. They seek a place offering luxurious treatments that will restore a sense of well-being and tranquility. Read More
- Published in What's Your Recipe
3 min read
Almost a decade ago, there was a client that would come to the spa with a whiskey in one hand and an unlit cigar in the other. Although he would not drink the alcohol during the treatment or light up his cigar to smoke, it became his spa ritual. On numerous occasions, he was asked to discard of his glass cup and half chewed cigar before walking back to the treatment hallway. He would either ignore the spa employee that was asking him or respond with a sharp, "I'm just holding them." Being that he was a client with a lot of clout, the management would tell the employees to go ahead and let him enter with his vices. Read More
- Published in What's Your Recipe
3 min read
Broken capillaries are inefficient, useless vessels. These tiny, web-like vessels can appear anywhere on the body, but are predominately present on the face and legs, which can make clients extremely self-conscious. When treating broken capillaries, it is important to first work with existing capillaries; avoid treatments that exacerbate them and use products that will prevent them. Read More
- Published in What's Your Recipe
3 min read
Asevere sunburn may result in sunburn blisters. These blisters are a painful experience for anyone that exposes themselves to too much sun. Overexposure to the sun causes a bubble that forms under the skin and becomes filled with fluid. These blisters form to protect the underlying tissue from the burn. If someone experiences a severe sunburn, they can get sick and develop swelling, fever, chills, headache, and nausea. After a couple days, the affected person's skin will start to develop new cells while shedding the dead cells that were damaged. It may take up to two weeks for the skin to heal completely. The red spots, inflammation, and blistering occurs on top of the internal damage to the tissue underneath. Read More
- Published in What's Your Recipe
4 min read
The eyes, skin, and liver are extremely sensitive during the summer months. Whether professionals are working with clients to achieve healthy summer skin or treating clients who struggle with acne, rosacea, or eczema, there are lessons to be learned from ancient medical systems. Read More
- Published in What's Your Recipe
3 min read
Obtaining your aesthetics or cosmetology license is one of the smartest moves you can make for your future. As the economy fluctuates, there has been stability for jobs in the skin care industry. Generally, after graduating from aesthetics school, many professionals fast track into a client-facing career. However, it is important to look at some of the other things you can do with your license. Read More
- Published in What's Your Recipe
