How do retail stores entice you to enter their doors and linger over their shelves full of irresistible products? Visual merchandising is a skill that department stores, shopping malls, and chain retailers have spent many years perfecting. Retailing and merchandising is an important part of your overall business plan and it will dramatically increase business profitability at your skin care center, salon, day spa, or medical spa. Lauren Gartland is the president of Inspiring Champions, a business training and coaching company specializing in the beauty industry. Gartland, along with Salon Spa Cash Flow expert Gary Ahlquist, regularly advise business owners on how to instantly boost their profits with retail. Make a Paradigm Shift Ahlquist advises beauty professionals to make a paradigm shift in retail, to change their entire mindset about how to retail effectively. “The old way of thinking about retail only involved your staff selling products. The new way of thinking is to create a real shopping experience for your clients. We show salons and spas how to create a retail store within their business. We have never failed to have a business at least double their retail sales in this way and most do three to 10 times Read More

        Light and bright, fast and effective, from cosmopolitan cities to country counties, clear and even toned skin is the NOW and WOW factor that clients seek. It is the skin care professional’s business to support this aesthetic goal by promoting care and maintenance of healthy skin. How NOW can this goal ... Read More

  A Lomi Lomi massage to the sound of the waves of the Polynesian sea; sitar music playing Raga during a soothing Shirodhara head massage; and the classical music of a Beethoven’s Symphony as you slip into a deep slumber.  Music healing has been a part of human civilization for thousands of years. Many cultures ... Read More

    OK, let’s get right down to it – your skin care products may contain ingredients that are actually classified as OTC’s. OTC stands for “over-the-counter” and refers specifically to non-prescription drugs. This isn’t necessarily a problem, although any skin care product containing an over-the-counter drug needs to be labeled as such. This may ... Read More

    As a spa professional, you want to provide the best possible treatment for your clients. Providing the best treatment is reliant on 50 percent technique and 50 percent product. In aesthetic or massage therapy school, often the emphasis is put more on learning the right technique and less about teaching the basics of ... Read More