10 min read
All of these phrases contain a modicum of reality. However, in our clinic, we give a small amount of credence to all the above. Our focus has always been "root/cause" medicine and "root/cause" skin care. And when it comes to "root/cause" of any system or organ of the human body (including the skin), it is our opinion that nothing makes a more frequent, more meaningful, more accurate difference in the growth and maintenance of each and every organ than one determining factor … lifestyle. I like one particular dictionary definition for the word lifestyle, more than any other … "the way you live your life." Of course, this factor is really about the all-encompassing; it peels away the layers of speculation about the on-going existence of the human body. Read More
- Published in Articles
8 min read
Despite such an advanced beauty culture, it is disappointing that a majority of the skin analysis conducted in aesthetics and skin care clinics is still to insufficient to be useful. The main reason for this is that in many clinics, detailed consultations and skin diagnostic tools are not being used. So with this utilization of old-fashioned terminology, diagnostic language and procedures (which are often no better than what a client could get at a department store) is it any wonder we have not grown past the five percent market share of the personal care industry? Read More
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11 min read
The great inventor Thomas Edison once said, "Genius is one percent inspiration and 99 percent perspiration." This equation is also applicable to success in the skin care industry. Perspiration – in the form of the constant pursuit of knowledge – fuels success and ultimately inspiration. In this profession we have to stay on top of new, cutting-edge ingredients, product formulations and protocols, as well as marketing tactics, and knowledge of how each of these tools can be used most effectively. How do skin care professionals obtain the knowledge, and perhaps more importantly, how might it be applied, and what are the right tools? Read More
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10 min read
A few weeks ago, I was reading a post in a spa group on LinkedIn by the owner of a well known architectural firm that specializes in the spa industry; in this posting, he stated that when designing the floor plan of a spa, the best ratio was 1,000 square foot surface for each treatment room. This does not mean that the room dimension should be 1,000 square feet, but that if you want to have a spa with six treatment rooms, your spa must be a 6,000 square foot spa! No wonder such spas do not make a profit! Read More
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9 min read
Whether you are just graduating from aesthetic school or have been in practice a number of years, almost all skin care professionals dream of one day operating their own independent business. By nature we are creative beings; we envision the freedom and income that only a private practice seems capable of providing us. The envisioned benefits are convincing enough: working our own hours, charging what we want for our services, being our own boss and having total control over our professional life. What's not to like? Many aestheticians choose to begin by working with an established spa or salon with the idea of going independent as soon as they have gathered enough knowledge (and loyal clients) to break away and set up a private studio. Others feel that they have the ambition and business savvy to start their own business right away. Whatever you are planning to do, there are some important things to consider before and even after you begin an independent skin care practice. Read More
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8 min read
While clinicians and patients alike await the day when one topical ingredient arrives on the market that can produce cutaneous miracles, the likelihood of such a day arriving is a myth at best. Each person's skin is a complex combination of needs and challenges, making multiple ingredients and formulations necessary to achieve truly healthy skin. Rather than seeking out that one miracle product, well-rounded formulations comprised of a variety of stabilized and scientifically proven ingredients provide the skin health professional with best and most efficacious options for their patients. Read More
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11 min read
Each season presents an opportunity to modify your client's makeup look. It is not necessary to toss products season to season, but there are important guidelines to follow in order to achieve a look that is most appropriate for the current season. Throughout the last 15 years as a makeup artist, I have noticed that over time, most women develop a makeup routine – they use the same color(s) almost every day – this habit often leads to a feeling of complacency. As we age the skin loses warmth and radiance, so it is important to update foundation, concealer and color palettes along the way. Plus, an updated makeup look will improve your client's image and help define their personal style! Read More
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3 min read
Hair Removal at the Pedicure Station It is simply not glamorous to have hair on your toes and fingers, and unfortunately some of us do … including our clients. As a result, adding a body sugaring or wax service as an add-on treatment to remove those pesky hairs is a must and a wonderful way to cater to clients. In addition, it is also a great way to add extra value to your service menu and your bottom line. How? By adding this service onto a regular pedicure service it can brings in an additional $5 or $10, and it only adds on five minutes or less to the actual treatment itself. Hair Removal at the Salon Chair Everyone loves a great haircut, but nothing screams bad haircut like crazy hair fringe sticking out from behind the ears or out of the shirt-collar. For this very reason, it is important to make sure the client's hair looks stylish and well-groomed. As an add-on service, you can shape the nape of the neck with a five minute sugaring or wax treatment to create the perfect neckline that will last until the next haircut. Also, this add-on treatment gives a smoother appearance Read More
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10 min read
Natural beauty remains the most timeless and sought after look of all. Women want makeup that enhances their own beauty without looking overdone. Makeup trends would not gain popularity unless the woman underneath has what it takes to motivate other women to copy the look. As a girl who has been in front of the camera and behind the scenes in the pageant and modeling world, I can attest to the fact that stunning transformations are made possible by healthy and nourishing skin care products that prime the skin. These are the steps to creating a strong foundation for beauty, starting with the skin on your face and enhancing eyes and lips…whether your aesthetic ideal is a flawless canvas for the latest makeup look or to go fresh-faced with confidence. Read More
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10 min read
The notion of selling skin care to men was something that appealed to me when I started in the cosmetic business in the mid '80s. At that time, the industry marketing focus mostly came from the fragrance sector and seemed to indicate that every man wanted to be a cowboy. I'm glad we have moved on from that. Men's Skin Care, if we were to capitalize it as a category (and capitalize on it), has been talked about for decades but has never been really well-defined. I wrote about this myself at the very beginning of my career in a trade magazine called Drug and Cosmetic Industry, (March of 1986), when I said, "If women can be taught to buy their own cars, men can be induced to wash and moisturize their faces – if they are given products that neither feminize nor patronize them. To promote a skin care product, performance and not image seems more important; since it's really up to the man to decide on his image. He does need to be reminded that good skin looks better on everyone … if the product works and the advertising is non-offensive, a man will use the product, and Read More
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