Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The choice of color they select can lift their spirits, motivate them, reflect a sense of adventure, and exude confidence. Use the following lipstick shade personality map to help clients reveal their true self, new self, or alternate identity! Read More

In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with enough pigment for medium and darker skin tones. Makeup lacking pigment will either not offer enough coverage or turn pink and ashy on darker skin tones. Luckily, there are professional makeup lines that cater to all skin colors and undertones, unlike traditional consumer retail lines.   Read More

When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara. If they have time to apply only one product in the morning, they choose to darken and thicken their eyelashes with one or two coats of mascara rather than apply other products like eyeshadow, blush, foundation, lipstick, or eyeliner. Read More

Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their own makeup. Statistics show that the retail cosmetic sales industry is a billion dollar business. Licensed professionals should be suggesting what is best for their clients' skin and coloring and current trends. Helping clients look great will only generate business referrals. It is easy to expand a skin care business with makeup through education and retail knowledge. It is a transition that will create repeat business and increase the service base, referrals, and income! Professionals should open the possibilities of their aesthetics license by capitalizing on their license description. Read More

The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to have used a lip stain that got its hue from ground carmine beetles, while other women used a combination of clay and water to color their lips. The ancient Greeks and Romans also painted their faces with powders made of ground up minerals and stones. Read More

Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the thought of preparing for professional photographs, but this uncertainty gives the skin care professional an opportunity to step in and help the client prepare for the event. When the client is equipped with the right hair style and color, makeup, and wardrobe, they will not have to guess or be unsure about how they will look; with the professional's help, they will know that they look their best! Read More

Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from tips to lips and eyes. The runways provided a wide array of stunning fashion ensembles that included everything from metallic woven fabric and Barbie pink fur to wild prints and ruffles of all shapes and sizes. Read More

A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look at the face as a canvas, taking control over each feature and transforming the face into a beautiful, eye-catching piece of art. Read More

Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the end of a treatment. Outlining a detailed makeup application protocol is an integral part of streamlining the business. Read More

Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too overwhelming when done on a daily basis. Clients should focus on using makeup to enhance their features. They should not hide behind it or go overboard. Clients want to look like themselves, only better.  Read More