It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and gives the client a flawless finish. The trick, however, is to pick the right one for the client’s skin type. Read More

There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without realizing it is a process. First and foremost, skin care professionals must love makeup or be willing to learn how to apply it. Read More

For most makeup artists, the high point of their job is hearing the excitement and revelation clients experience when seeing how a professional makeup application could enhance their appearance. Almost nothing makes a professional makeup artist happier than hearing a client exclaim, “Wow! I never knew I could look like this!” Read More

Highlighting the face is a popular makeup trend. It adds light, luminosity, and a fresh glow. The technique gives the artist the ability to accentuate, hide, redefine, and draw attention to desired features. Read More

Many skin care professionals have clients that are on the run with little or no time to apply makeup. With clients juggling numerous activities in their lives, they are starting to prefer daily looks that are low maintenance. The "no makeup look" is perfect for clients that prefer quick and easy makeup applications. Read More

Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development of makeup primers. Most clients do not have an impeccable skin canvas to apply makeup to, so the technology found in primers today is more crucial now than ever before. Clients can instantly "fix" the skin's surface before applying makeup using the appropriate primer. Read More

Following a facial, clients may be interested in receiving a quick makeup application before leaving the spa. The skin care professional should be equipped to provide an everyday makeup look and even teach it to the client. Read More

Welcome to the new world! Makeup for men is an emerging trend that has been gaining momentum in the past few years. It is mostly used for entertainers, rather than the average man, as most men feel uncomfortable wearing makeup and having it applied. When it is applied and treated properly, however, clients will often comment that they like the look and will ask how it was achieved. They enjoy the subtle and natural change that a touch up provides and often keep the product on after the session is complete. Read More

The secret to a flawless face of makeup lies in the makeup brushes. Professional makeup artists alike agree that makeup brushes are the most important tools in every person's makeup collection. Investing in the right brushes and caring for them makes all the difference when applying makeup. Makeup brushes come in various sizes, shapes, and types – each uniquely designed with a specific purpose for creating a flawless finish. Read More

Professional airbrush makeup systems make it possible to use 10 times less makeup and look 10 years younger. Airbrush makeup systems are widely known and respected in the professional beauty industry and have changed makeup application forever. It is a fast, simple, and economic application process that provides beautiful, healthy, and flawless results. Airbrush makeup is perfect for both younger and older clients who want on-trend makeup effects; healthy, non-irritating makeup application; or a beautiful, photogenic makeover. With just a quick spray, mature clients will instantly look years younger in the blink of an eye! Read More