3 min read
Makeup is fun, albeit transforming! There is no question that a perfectly concocted palette of skillfully chosen shades can mimic a full night’s sleep when one has not seen one in a while, or lend a daring, new, wear-and-wash identity. At the risk of imploring a host of deafening sighs, the fact remains, wearing makeup ... Read More
- Published in Makeup Matters
6 min read
I worked with a famous, professional hair care and cosmetic brand for years as an educator. I also worked as a makeup artist for that brand’s photoshoots. I enjoyed the behind-the-scene, step-by-step process of the photography on a photoshoot – from the vision of the art and marketing department to the shoot to the final product ... Read More
- Published in Makeup Matters
3 min read
The first few steps into color cosmetics do not have to be big. In fact, simple makeup additions to retail – or enhancements to current services, like facials or eyebrow treatments – can be a good place to start for professionals who are ready to venture out and see their businesses grow. For those who are not ready to bring on the full suite of cosmetic services, there is a simple solution available to increase retail opportunities dramatically in the treatment room. Read More
- Published in Makeup Matters
16 min read
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is essential. This guide will answer questions like: How do I create a “beat face” using contouring and “lit” highlighting? What do facial shapes differ? Why is contouring important? What is the correct way to highlight? How do I enhance my client’s eyes using contouring? How do I shape eyebrows correctly? How can I enhance lip shape? Read More
- Published in Makeup Matters
13 min read
As a child, I was destined to become a makeup artist. Even at the young age of five or six, I recall being attracted to color, texture, packaging, and anything to do with makeup. Some of my earliest memories are of shopping with my mom and being inextricably drawn to the makeup counter of the ... Read More
- Published in Makeup Matters
13 min read
Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and is here to stay. Application and product quality have a very wide range. Though inferior products exist, the eyelash extension industry has made huge strides ... Read More
- Published in Makeup Matters
9 min read
For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on such a consistent revenue source that so easily complements facial services? Read More
- Published in Makeup Matters
4 min read
There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be useful when working with Asian clients, particularly those from the northern region of the continent. FOUNDATION As with any client, it can be a struggle ... Read More
- Published in Makeup Matters
4 min read
Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to tell those clients who are looking for a fresh makeup routine for the start of a new school year can be made easier by reading ... Read More
- Published in Makeup Matters
14 min read
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be considered when clients choose a look. For instance, just like with clothes, styles should be worn for the activity at hand. A professional might create ... Read More
- Published in Makeup Matters
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