As an educator and consultant in the aesthetic industry for over a decade, I understand that one of the most common struggles for any business owner is maintaining revenue throughout slow seasons. The most common downtime for revenue we face is summer time sales. Keeping clients engaged with a healthy summer skin care routine that keeps them happy, as well as the staff’s schedule busy, is essential for summer. What did you do differently this summer to change your marketing strategies from last year? Read More

Education is the golden key to success. Technology, products, and services are constantly changing in our industry. How are you ensuring that you are up-to-date with these changes? Whether you are a business owner, a new graduate, or a veteran in the field, continuing education is an important part of staying knowledgeable about what is currently trending. Keeping track of advancements in the industry is extremely important to ensure increased return on your investment. Not to mention, it is important that we meet our continuing education state requirements for our licenses. Read More

If you own your business, aesthetic equipment machinery is one of your vehicles to success. But, there are challenges. Not only are you facing the challenges of keeping up to date with the latest technology, but there are also state and federal regulations to follow and maintenance and repairs to consider. Where do you begin on creating multi-level schedules on maintenance, service, audit, education, and marketing your services? How often are you attending educational events to stay in the loop with technology updates and competitive pricing? Read More

Thank you to everyone who took the time to stop by the DERMASCOPE booth at the recent Dallas International Congress of Esthetics and Spa to say hello and catch up. This year, I had the opportunity to go out on the floor and shop our amazing vendors. My favorite new picks were the gold, sulfur, and aloe masks. I also noticed that our clients are excited about our new add-on services. I always love bringing something new into the salon. Read More