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📖 2 min read
After 30 years in the skin care business, I can honestly say I think I’ve seen everything! When you tack on 16 years as a school owner – my goodness – I could write a book! I’ve watched the ebb and flow of an amazing industry that has grown leaps and bounds in products, ingredients, technology, services, sales, and business strategies. Read More
- Published in AIA Welcome Letter
📖 3 min read
As we roll through the summer months, our thoughts are on sunshine, warm weather, picnics, barbecues, and beaches. Summer is the ideal time of year to enjoy friends and family, reconnect with the great outdoors, and, honestly, to pause long enough to smell the roses. But, as much of a blessing as summer is, it ... Read More
- Published in AIA Welcome Letter
📖 3 min read
I never knew exactly what I wanted do when I grew up. During my senior year of high school, my best friend and I decided that we were going to become hairdressers and open our own salon, so we convinced our parents to put us in beauty school. Three nights during the week and every ... Read More
- Published in AIA Welcome Letter
📖 2 min read
Makeup enthusiasm is at an all-time high. I can barely keep up with the viral video tutorials by professionals, let alone those being made by younger individuals – sometimes under the age of 10! I must admit, my makeup routine is very minimal, so I take great interest in these videos. From contour to shading, ... Read More
- Published in AIA Welcome Letter
📖 3 min read
Often overlooked when treating clients with acne is the emotional side of dealing with the condition. For youth, teasing and bullying often occurs. In some cases, this leads to depression, withdrawal, and even suicide. I have found that providing opportunities for clients to open up about the emotional element of acne creates an environment where ... Read More
- Published in AIA Welcome Letter
📖 2 min read
Summer is drawing near, so clients should be drawing out the sunscreen. Proper client education on sun protection is essential. Remind clients that any activity in the sun requires adequate sun protection – from long trips to a quick lunch on the patio. Two common sunscreen mistakes are in frequency of application and using an ... Read More
- Published in AIA Welcome Letter
📖 3 min read
I recently had the wonderful opportunity to spend time in Miami, Florida. There I visited with professionals in the industry and took a look at the trends and services provided in this sunny city. The biggest discovery I made – Miami loves waxing! As we gear up for warmer weather everywhere, let’s explore some waxing ... Read More
- Published in AIA Welcome Letter
📖 2 min read
This is a topic that is personal to me as I started noticing small dimples a few years ago. I keep myself in good shape but, as the years have passed, I feel as though my cellulite has gotten worse. I, just like many, began trying creams, oils, body wraps, drinks, laser treatments, and other ... Read More
- Published in AIA Welcome Letter
📖 2 min read
Happy New Year! I know with all the amazing and positive professionals in our industry, everyone had a fantastic fourth quarter and joyful holiday season. The month of January is all about preparation. Start planning now for the year of trade shows. Visit DERMASCOPE.com for all of the 2018 dates and plan your trips early! ... Read More
- Published in AIA Welcome Letter
📖 3 min read
As I sit down to write my final letter of 2017, I have the opportunity to look back over this past year and, as always, it never ceases to amaze me how quickly the year went by. December – our final month of the year – is, historically, one of our industry’s most profitable times as the holidays are here. We all want to look our best; so, the “things we will do differently in 2018” plans are already buzzing around our minds. It is also time to reflect on our business year and assess the variable trends that transpired, while planning for the resolutions we will make for the new year to improve ourselves and how we conduct business. Read More
- Published in AIA Welcome Letter