2 min read
There are so many aspects of building a business or building clientele that are essential for success. Client care should be at the top of the priority list. After all, that is the entire foundation of the aesthetics industry. Clients come to a specific skin care professional for many reasons, whether it is because they ... Read More
- Published in 2023 Monthly Columns
2 min read
Amidst the aromatic embrace of essential oils, the melodies that softly serenade, and the intentions set with care, lies an overlooked truth that not every spa owner grasps – the profound impact of compassion. It’s the magic ingredient that propels prosperous spa businesses onto a trajectory of both success and meaningful purpose. THE RIPPLE ... Read More
- Published in 2023 Monthly Columns
2 min read
According to market research, the average American only has an eight-second span for content to grab their attention; goldfish apparently have nine. In our fast-paced modern world, we have made it almost impossible for the products and services that could change our lives to enter our psyches. When it comes to marketing, it’s survival of ... Read More
- Published in 2023 Monthly Columns
3 min read
As a full-time or even part-time waxer, it is difficult to figure out which wax you like, let alone what wax is best for your business. The selection process can be broken down into a few steps to make this process a little bit easier. STEP ONE: CONSISTENCY The first step is determining the consistency ... Read More
- Published in 2023 Monthly Columns
3 min read
No matter the type of clinic a solo practitioner operates, they will likely have the opportunity to provide items for retail. Most are already doing this, but many who do, aren’t such big proponents of being salesy or constantly asking for additional business. The purpose of this column is not to persuade a solo practitioner ... Read More
- Published in 2023 Monthly Columns
2 min read
There comes a time in every solopreneur’s experience where help is needed. Because solopreneurship is so all-encompassing in its scope, solo business owners likely face all manner of tasks in their day-to-day bustle. Some duties will be intuitive, like caring for a client, scheduling their next appointment, and so on. Other tasks might be a ... Read More
- Published in 2023 Monthly Columns
2 min read
When it comes to true client results, proper homecare is an absolute must. After all, on average, 80% of your client’s skin health is based off their homecare. Skin care professionals love to see clients regularly, whether it’s weekly or monthly, but the truth is we are only providing limited results. There is nothing wrong ... Read More
- Published in 2023 Monthly Columns
2 min read
Finding a place within competitive markets is one of the biggest challenges any business faces. This can be a monumental difficulty even for businesses with marketing teams and ad budgets. With businesses being created and shuttered nearly constantly, how can solo professionals find their market within their local aesthetics economy? Finding one’s place in the ... Read More
- Published in 2023 Monthly Columns
2 min read
Not all skin is the same, and not all Fitzpatrick types call for the same protocols. Careful consideration and preparation must be taken when deciding what peel and preparation should be used on a client’s specific skin type. When setting up your business and considering product lines, it is imperative that you have a variety ... Read More
- Published in 2023 Monthly Columns
2 min read
Within the vast landscape of wellness and relaxation, spa businesses embark on a journey for prosperity, charting their course through the harmonious integration of strategic planning and effective systems. This adventure uncovers the transformative power of these two elements, revealing the symbiotic relationship they form that guides spa businesses toward unparalleled success. PAVING THE PATH ... Read More
- Published in 2023 Monthly Columns
