4 min read
Everyone has all done it – looking into the mirror and suddenly fixating on their acne, wrinkles, rosacea, or melasma. Every time someone puts on makeup or does their hair, that’s the first place the eyes wander. It begins to become a bother. Luckily, aestheticians have access to great products and treatments, so they start working with ... Read More
- Published in Back to Basics
4 min read
Welcome to 20201. Now doesn’t that just sound like the future? Well, it kind of is. Welcome to the future and how you will advertise yourself, services, and business. Even if you aren’t a business owner yourself, I highly recommend creating a digital presence for yourself now. DIGITAL PRESENCE So what is a digital presence? In the simplest terms, a digital presence ... Read More
- Published in Digital Developement
2 min read
Aestheticians or future aestheticians need to have patience when it comes to transitioning to media. Yes, they should dream big, work hard, and shoot for the stars but do not step out of aesthetician school expecting to own a spa. For example, even though I had my aesthetician license, I accepted a job as a ... Read More
- Published in Digital Developement
1 min read
Confidence in and out of the treatment room is important. Skin care professionals need to be skilled in their craft. They need to know about skin types, products, and ingredients, but after all the technical skills are mastered, skin care professionals need to remember that they are in control of the treatment room. The confidence ... Read More
- Published in Digital Developement
11 min read
Exfoliation is a hot topic across treatment rooms, social media, beauty bloggers, and magazine articles. But clients are getting mixed messages about what exfoliants to use and the correct way to exfoliate. The job of the aesthetician is to educate clients about the correct way to use exfoliants to assist the skin without breaking down ... Read More
- Published in Back to Basics
