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Implementing Trends into a Client’s Makeup Routine
Written by: Gina Charles, D.O., founder of Dr. G Makeup Artist
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights,...
Published in: Makeup Matters
Eyeshadow Techniques for All Eye Shapes
Written by: Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color...
Published in: Makeup Matters
An introduction to… Beauty
Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly. Almost half of...
Published in: Beauty
A Teen Makeup Step-by-Step
Written by: Amanda Azar
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to...
Published in: Makeup Matters
Foundation for Different Skin Types
Written by: Annie Mayo, president and CEO of Advanced Mineral Makeup
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product,...
Published in: Makeup Matters

