The Golden Experience: Selling Retail

Written by: Ashley Curtis

A fireproof formula on how to sell retail online and in-person can help professionals make additional profit and help their clients’ skin goals. Starting with the client consultation, explore what...

Published in: 2022 Monthly Columns

Quality Over Quantity: Determining Demographics & Lead Metrics

New clients are the lifeblood of any medical spa practice. However, not all new clients are created equally in terms of their profit potential for your practice. To improve one’s...

Published in: 2022 Monthly Columns

Fast-Forwarding on Florals: Spring Alternatives in the Spa

Written by: Kristen N. M. Johnson

“Florals, for spring… groundbreaking.” This iconic film scene from “The Devil Wears Prada” where Meryl Streep captivates the audience with her decisive, icy glare and clear sarcasm is brilliantly memorable....

Published in: 2022 Monthly Columns

Inside the Treatment Room: Sanitize & Sterilize

Sanitation and sterilization are important aspects of clean and organized treatment rooms. From wiping down product containers to sticking to the instructions of cleaning products and wearing gloves, learn about...

Published in: 2022 Monthly Columns

The Golden Experience: Standard Procedures

Written by: Ashley Curtis

To create a golden experience, professionals may want to put standard operating procedures in place to ensure a smooth-running business. Explore the reasons and recommendations for adding buffer time between...

Published in: 2022 Monthly Columns