Helping Clients Prepare for Professional Headshots

Written by: Annie Mayo, president and CEO of Advanced Mineral Makeup

Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the...

Published in: Makeup Matters

Popular Makeup Trends for the Winter Season

Written by: Lori Leib, creative director for Bodyography Professional Cosmetics

Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from...

Published in: Makeup Matters

Flaunting Facial Features

A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look...

Published in: Makeup Matters

Post-Treatment Makeup Application

Written by: Courtney G. Freeman, L.E.I., owner of Southeastern Esthetics Institute

Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with...

Published in: Makeup Matters

10 Things About…Makeup Application

Written by: Noreen Young, L.E.

Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe,...

Published in: Makeup Matters