Foundation for Different Skin Types

Written by: Annie Mayo, president and CEO of Advanced Mineral Makeup

It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product,...

Published in: Makeup Matters

Top 6 Tricks to Master Makeup

Written by: Michelle Richardson

There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain...

Published in: Makeup Matters

Beauty Happy Hour: Makeup Bar

For most makeup artists, the high point of their job is hearing the excitement and revelation clients experience when seeing how a professional makeup application could enhance their appearance. Almost...

Published in: Makeup Matters

Highlighting Techniques

Written by: Linda Tawil, president and creative director of Morphe LLC

Highlighting the face is a popular makeup trend. It adds light, luminosity, and a fresh glow. The technique gives the artist the ability to accentuate, hide, redefine, and draw attention...

Published in: Makeup Matters

Mastering the No Makeup Look

Written by: Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center

Many skin care professionals have clients that are on the run with little or no time to apply makeup. With clients juggling numerous activities in their lives, they are starting...

Published in: Makeup Matters