Pathways Over Protocols: Customization & Aesthetic Practices

Written by: Kristen N.M. Johnson

What kind of facialist are you? As I sit here quietly typing away in the early morning, coffee in hand, I realize that there are skin care specialists that perform...

Published in: 2022 Monthly Columns

Inside the Treatment Room: Body Mechanics

Written by: Roxanne Drese

Professionals rely heavily on their body when working at a spa and treating clients. By ensuring their treatment rooms are set up for comfort, flow, and their body mechanics, professionals...

Published in: 2022 Monthly Columns

The Golden Experience: Navigating Negativity

Written by: Ashley Curtis

It can be frustrating to stay positive when dealing with negative client experiences. Professionals can apply steps to rise above the negativity on social media and other situations and show...

Published in: 2022 Monthly Columns

Digital Dollars: Getting the Most from Marketing Efforts

In a press release dated January 14, 2022, Heraldkeepers stated, “The global medical spa market was valued at $11,063 million in 2017 and is expected to reach $27,566 million by...

Published in: 2022 Monthly Columns

Party Crasher: Trading Spa Parties for Retreats

Written by: Kristen N. M. Johnson

After discussing the overrated subjects of florals for springtime, upselling, and the absurdity of Instagram pretty skin care, this column focuses on all that have exceptional merit to be offered...

Published in: 2022 Monthly Columns