Men’s Skin Care: Driving Considerations

Written by: Doug Chambers

There haven’t been too many topics capturing more attention recently than the growing male market in skin care and spas in general. Google the topic and you will be bombarded...

Published in: Men's

Beauty in the Boardroom: Attracting the Male Executive

It has always been a commonly accepted fact that the typical spa client is female. However, what if it was possible to change this? The International Spa Association reports that...

Published in: Men's

Shedding Light on Men’s Skin Care Products

Written by: James E. Upperman and Laura L. Root, CST, CIDESCO Diplomate

It sounds relatively simple, doesn’t it? A cleanser, an aftershave balm, a sun protection product, possibly a lip balm. But what makes a product line distinctly male-oriented versus “unisex” can...

Published in: Men's