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Lipstick Talk: Lipstick Shade and Personality

Written by: Sheilah Fulton, L.E., B.S., M.B.A., aesthetics instructor

Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The...

Published in: Makeup Matters

A Step-by-Step: Makeup Protocol for Medium and Darker Skin Tones

Written by: Lora Condon, L.E.

In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with...

Published in: Makeup Matters

Eyelash Extensions: The Mascara of the Future

Written by: Sophy Merszei

When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would...

Published in: Makeup Matters

Making Money with Makeup

Written by: Michelle Richardson, L.E.

Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their...

Published in: Makeup Matters

MakeUp

Written by: Lauren Balukonis, senior account executive at Behrman Communications

The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but...

Published in: Makeup Matters