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Enhancing Body Services

In an ever changing profession, each day brings a new type of product, service, and treatment protocol. Body services have grown with increasing popularity, and not just for simple relaxation...

Do Not Sell Home Products to Your Clients!

Most practitioners of skin treatments, (and I include doctors as well as aestheticians), are lousy salespeople. The reason being: People, who truly want to change a skin, thus change a...

Mastering the Art of Visual Merchandising

How do retail stores entice you to enter their doors and linger over their shelves full of irresistible products? Visual merchandising is a skill that department stores, shopping malls, and...

Rock the Retail: Pumping up Scales Facilitates Home Care Success Stories

  Most of us know the advantages of selling retail products well, so for the sake of argument let us look at the dark side of not selling our clients...

Upselling Skin Care and Aesthetic Services

The true value of a product can only be determined by the consumer, however it takes a passionate advisor to present the benefits and features of a product that establishes...

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