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Mindset Matters: Shifting Clients’ Focus

Everyone has all done it – looking into the mirror and suddenly fixating on their acne, wrinkles, rosacea, or melasma. Every time someone puts on makeup or does their hair, that’s the...

Published in: Back to Basics

Welcome to the Digital Age: Having A Digital Presence in 2021

Welcome to 20201. Now doesn’t that just sound like the future? Well, it kind of is. Welcome to the future and how you will advertise yourself, services, and business. Even if you aren’t a business owner...

Published in: Digital Developement

Branching Out: When to Shift Business into Media

Aestheticians or future aestheticians need to have patience when it comes to transitioning to media. Yes, they should dream big, work hard, and shoot for the stars but do not...

Published in: Digital Developement

Building Up The Books: Utilizing Confidence to Create Loyal Clients

Confidence in and out of the treatment room is important. Skin care professionals need to be skilled in their craft. They need to know about skin types, products, and ingredients,...

Published in: Digital Developement

Here’s the Scrub: Educating Clients on Proper Exfoliation

Exfoliation is a hot topic across treatment rooms, social media, beauty bloggers, and magazine articles. But clients are getting mixed messages about what exfoliants to use and the correct way...

Published in: Back to Basics