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Men Splash, Women Cleanse

This article will address the development of a man’s coordination of awareness regarding good skin care and the origins of their belief systems. These systems of accumulated experiences, whether internal...

Published in: Men's

It’s Raining Men

Written by: Nina Curtis

Men represent a profitable market to capture in the personal care and grooming sector. As the competition continues to grow in the work place and social arena, men want to...

Published in: Men's

Keep Men on Your Mind

Written by: Jenny Hogan

Chances are you have already included men in your business plan, your marketing, merchandising, décor, and service menu. For years now, salon and spa owners have noticed the increase in...

Published in: Men's

Men’s and Teen Products

Written by: Kayla Fioravanti

From the cosmetic formulator view point, teen and men’s care products are developed with different objectives in mind than your typical skin care line. Men’s care products are designed around...

Published in: Men's

The XY Factor

Written by: Deanna Beaver

Over the past 15 years, men’s skin care has grown dramatically! No longer are our male clients tagging along with their significant others. They are coming for themselves to relax,...

Published in: Men's