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How to Sell Without Being Pushy

Sales are never easy. Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well...

Published in: Marketing

Cross-Promotion with Local Businesses

Partnerships, cross-promoting, marketing, and referrals – those words are commonly thrown around in articles and books that focus on building a business, but it is never explained exactly how to...

Published in: Marketing

Ensuring the Success of the Male Professional

by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII First and foremost, with this article, we want to make one thing clear: this article is...

Published in: Marketing

Creating Memorable Spa Experiences

Written by: AC Dotterweich and Justin Dotterweich

Almost everyone has experienced bad service: when they walk into a business, there appears to be no purpose to the chaos. It takes 10 minutes before anyone pays attention or...

Published in: Marketing

Bringing Passion To The Spa

Written by: Lilliane Caron

Running a successful spa can be incredibly rewarding and profitable, but skin care professionals will need to be prepared to work hard. Professionals will also need to have basic business...

Published in: Marketing