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The Emerging Trend of Men’s Skin Care

Throughout most skin care professionals’ lives, they have witnessed men that have not only washed their faces with the likes of a three-in-one shampoo, conditioner, and body wash, but have...

Meeting Your Match: Finding the Right Product Line for Your Spa

One of the most critical decisions for any aesthetician and spa owner is selecting the right product lines to carry, because not only will these products be used during treatments,...

What’s Your Color? Color Matching for Fitzpatrick Types IV Through VI

In the world of aesthetics, understanding the skin and its health is critical to ensuring the most optimal results of a treatment plan. Obtaining these results depends on which services,...

Science-Based Solutions for Dry, Compromised Skin

Now, more than ever, skin care professionals are looking for solutions to easily address the problem of over-drying skin and a compromised skin barrier. When the stratum corneum is intact...

The Beauty of Social Media: Tips & Tricks

Marketing as a beauty professional has changed over the years. It used to be word of mouth, passing out a ton of business cards, e-mail lists, and mailing out postcards...

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