Firm Footing

Strong careers, like strong skin, are built on a solid foundation. In this issue, we return to the essentials. This is not a step backward but a way to reinforce...

Published in: Magazine

Face to Face 

I have to say how much I love this month’s theme, especially since I have been preaching it for months! It is happening all around us – minimizing social media and...

Published in: AIA

Layers of Truth 

Written by: Lila Castellanos

Skin is far more than a passive outer shell – it is a dynamic, intricately layered organ that plays a vital role in protection, sensation, thermoregulation, and immune defense. Despite...

Published in: Articles

Clean, Clear, & Caught Off Guard

The treatment room is quiet before the day begins. Fresh linens are folded with intention, tools rest in closed containers, and the air carries a subtle brightness – clean, calm,...

Published in: Articles

The Case for a PR-First Practice 

Written by: Katherine Rothman 

For years, dermatology and medical aesthetics practices followed a time-tested playbook to acquire patients: magazine spreads, giant billboards, the occasional radio or television spot, and even direct mail. These tactics...

Published in: Articles