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The Microblading Guide: Getting the Most out of Eyebrows

Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative...

Published in: Makeup Matters

Magic Eye (liner)

Written by: Linda Tawil, president and creative director of Morphe LLC

A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients....

Published in: Makeup Matters

Implementing Trends into a Client’s Makeup Routine

Written by: Gina Charles, D.O., founder of Dr. G Makeup Artist

As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights,...

Published in: Makeup Matters

Eyeshadow Techniques for All Eye Shapes

Written by: Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh

Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color...

Published in: Makeup Matters

A Teen Makeup Step-by-Step

Written by: Amanda Azar

In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to...

Published in: Makeup Matters