Going the Distance: Social Distancing and the Spa

Adapting to social distancing guidelinesis necessary for the survival of your spa business. The aesthetics industryhas transitioned very quickly into evenhigher standards of sanitation, setting new benchmarks for health and safety. Your ability to adapt and then communicate your realignment means the success...

Published in: Business

Common Spa Branding Mistakes and How to Fix Them

Written by: Richard Merrill

Congratulations, you’ve got this beautiful spa business – you’re a unique service provider with outstanding client relations and deliver five-star worthy treatments. Your spa is filled with world-class skin care...

Published in: Business

Five Steps for Driving a Culture

Written by: Lynelle Lynch

Author and legendary marketer Seth Godin may have best summed up the definition of a brand. Godin noted, “A brand is the set of expectations, memories, stories, and relationships, that,...

Published in: Business

The Impact of Branding

Well, everything and nothing – some logos are exactly what the product is, and some are hybrid zingers that hit the right spot in your brain. Example – Zappos! Fun...

Published in: Business

Are Ultraviolet Glass Bottles Worth the Price?

If you’re an avid skincare maker or consumer of small batch, artisan skincare products, I’m guessing that you’ve heard of ultraviolet glass bottles. This is a special type of glass that...

Published in: Business