What’s your recipe for integrating education in the treatment room?

People are curious by nature and, for the most part, the more they know, the more likely they are to either try something new, make recommendations to friends and family,...

Published in: What's Your Recipe

What’s your recipe for dealing with pushy clients?

by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII   In the age of social media, it is easy for everyone to think they are an...

Published in: What's Your Recipe

What’s your recipe for surviving as an aesthetician in a technology-driven future?

Written by: Douglas Preston, L.E., owner of Preston Skin Center, Preston Beauty Professional, and Preston Private Label Products

Scientific advances in health and skin care have created excitement among today’s aesthetic professionals. It has also caused concern that the role of the aesthetician could be marginalized or even...

Published in: What's Your Recipe

What’s your recipe for treating skin under a beard?

Written by: Cole Patterson, L.E., founder of Cole Skincare for Men

The era of beards has been resurrected. Beards are trending and men are grooming their facial hair with pride. Savvy beard growers are investing a lot in their grooming and...

Published in: What's Your Recipe

What’s your recipe for providing luxurious treatments to clients?

Written by: Heather Kreider, co-owner of Makes Scents Natural Spa Line

The spa industry is a trade of hospitality and service. At its center are friendliness, warmth, compassion, and giving. Creating this atmosphere is not optional; it is a must. Clients...

Published in: What's Your Recipe