Branding Your Product in a Depressed Economy

The adage "what's in a name" has often been debated. When it comes to products an inventive, catchy name that sums up what your product is and what it offers...

Published in: Marketing

Creative Couples Promotions

Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit...

Published in: Marketing

Creating the Ideal Retail Mix

Written by: Melnda Minton

Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also...

Published in: Marketing

Enticing New Business

Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for...

Published in: Marketing

Creating Clients for Life

It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your...

Published in: Marketing