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A Step-by-Step: Makeup Protocol for Medium and Darker Skin Tones
Written by: Lora Condon, L.E.
In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with...
Published in: Makeup Matters
Eyelash Extensions: The Mascara of the Future
Written by: Sophy Merszei
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would...
Published in: Makeup Matters
Making Money with Makeup
Written by: Michelle Richardson, L.E.
Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their...
Published in: Makeup Matters
MakeUp
Written by: Lauren Balukonis, senior account executive at Behrman Communications
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but...
Published in: Makeup Matters
Helping Clients Prepare for Professional Headshots
Written by: Annie Mayo, president and CEO of Advanced Mineral Makeup
Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the...
Published in: Makeup Matters

