Successful Retailing: The Key Component of Repeat Clients

If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do...

Published in: Marketing

The Sales Mix – Refresh Your Retail

It is time to refresh your retail environment and take sales to a whole new level. You can transform your retail department to look like the pros with strategic changes...

Published in: Marketing

The Power of Promotions

Strategic and creative promotions are a powerful way to stimulate business flow and revenues, as well as being an effective means of creating a loyal clientele. But think about this:...

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Creating the Ideal Retail Mix – December 2008

by Melinda Minton Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom...

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You Snooze… You Lose!

Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for...

Published in: Marketing