Makeup Retail Design

Retail is an important part of the spa business, and one of its components is makeup sales. When you design a retail space, you have to keep in mind that...

Published in: Marketing

How to Market Makeup

Written by: Philip Luque

Makeup should be included into every service the spa has to offer. The key to marketing makeup is to make sure that these services are included on the spa’s service...

Published in: Marketing

How to Reach the Teenage Client

Written by: Bella Schneider, P.M.E.

The teen market is a true niche market with huge potential. Teen services are not something you just add to your menu. They are the population of the future. If...

Published in: Marketing

Search for Skin Care Brands Worthy of Your Business

Written by: Kristina Valiani and Justin Dotterweich

Every business comes with its challenges. Owning a spa or salon is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there...

Published in: Marketing

The Power of Suggestion… When The Power of Belief Is In You!

Whether you work with a company or for yourself, it is important to understand the value of you as the professional. Your client looks to you for advice, suggestions and...

Published in: Marketing