New Year’s Makeover For Your Skin Care Business

Use the Four Basics in New Ways to Build a Powerhouse Bottom Line. It is a brand new year – the perfect time to re-energize your skin care business for...

Published in: Marketing

Marketing for Today’s Clients

Marketing has changed... big time! If you are still marketing the same way you did a decade ago, it is time to launch yourself into the modern-day marketing zone. In...

Published in: Marketing

Setting Up a Referral Program with Clients

Written by: Terri Wojak

The quickest way to build a successful business is through retention and referral. “It costs six to seven times more to acquire a new customer than to retain an existing...

Published in: Marketing

Improving Treatments Through Product Knowledge and Retail Opportunities

Written by: Bruce Baltz

This article will outline quality ingredients and step-by-step applications as stand alone treatments and as add-on services. You will learn how to bring more depth into your menu offering while...

Published in: Marketing

About the Menu

The spa business is constantly growing and changing, and has thankfully been able to flourish despite the economic times. It can be difficult to keep your spa profitable regardless of...

Published in: Marketing