The Art of Selling in the Spa: How Healthy Retailing Feeds Your Business

Written by: Erin Carey Ferraro

Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They...

Published in: Retail/Sales

The Irrelevant Price Tag | How to effectively sell high-end skin care products

Written by: Douglas Preston, L.E., president of Preston Skincare

Oh no! Your spa just introduced a brand new line of treatment products that you are expected to sell to clients. That is great, but look at those retail prices!...

Published in: Retail/Sales

Add-ons and upgrades to increase your bottom line

Written by: Lydia Sarfati

It is the little things in life that make us happy – and a lot of little things can mean a lot of extra money for your spa! Think about...

Published in: Retail/Sales

Spavolution: The Completion of Every Service

When asked to write this article, I requested permission to speak from a personal point of view, not only because as a makeup artist being all-inclusive resonates deeply with me,...

Published in: Retail/Sales

Traditional and Creative Add-On Treatments that Boost Business Revenue: Think Outside the Mask!

You offer a great selection of massage, skin care, and spa services in your business; but you are missing out if you do not also offer an array of add-on...

Published in: Retail/Sales