Balmy and Bright Summer Strategies for the Spa
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to...
Published in: Client Care
Macho, Macho Skin: Marketing Skin Care to the Manly Man
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the...
Published in: Client Care
Tic, Toc: Helping Clients Set Realistic Expectations for the Results Clock
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping...
Published in: Client Care
10 Things About…Homecare Routines
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in...
Published in: Client Care
Deciphering Diversity: Catering Approach to Various Crowds
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places...
Published in: Client Care
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