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Creating a Newsletter that Hooks Clients

E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring...

Insider Secrets for Retail Sales Success

If I had to identify one large knowledge gap in the skin care industry, I think it’s in the area of retail sales. Yes, there is a wealth of product...

Your Dream – Their Dollars

It’s always been your dream and you know now is the right time to make it happen. You have researched and planned and prepared and at this point there is...

Advertising Solutions

One of the greatest perplexities to any spa owner is advertising. When to do it? Where? What makes sense? How much should I budget? We all understand the business of...

Top 10 Steps to Success for Your Start-Up Business

annet king-hs

We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as...