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Marketing Prowess to Activate Consumers and Drive Growth for Aesthetic Providers

Written by: Sentient

PARK CITY, UT, October 23, 2023 — Sentient, the premier, full-service aesthetic device provider and the exclusive U.S. provider of Tixel by Sentient and Sentient Sculpt®, announces the appointment of...

Published in: Marketing

Multiplying Profit$ through Custom Skin Care

Written by: Rachael Pontillo, M.Msc, CIHC, CNAP, LE

Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily,...

Published in: Marketing

Retention Marketing: Focus on the Clients You Have, Not the Ones (You Think) You Need

Written by: Josh McCarter

Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend...

Published in: Marketing

Relationship Marketing 1, 2, 3! Client Attraction, Retention, and Upsells

I ncreasing revenue is important for skin care professionals and their business. Sales are not always skin care professionals’ strongest suit, but incorporating smart marketing strategies can help them and...

Published in: Marketing

The Digital Marketing Circle of Life: Turn Clicks into Cash!

One of the first things I tell attendees at any of my presentations about digital marketing is that it is very similar to dating! Many attendees laugh, a few agree,...

Published in: Marketing