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Eye Spy: An Inside Look at Eyelash Manufacturing

Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and...

Published in: Makeup Matters

The Perfect Finish: Using Color Analysis to Boost Makeup Revenue

Written by: Jaclyn Peresetsky

For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on...

Published in: Makeup Matters

Makeup Tips for North Asian Clients

Written by: Michelle Richardson, L.E., co-owner of California Makeup Academy - Training Center and Your Makeup Line

There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be...

Published in: Makeup Matters

The Fall Haul: Back-to-School Makeup Tips

Written by: Nicole Faulkner

Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to...

Published in: Makeup Matters

On Trend and Inclusive: Makeup Looks to Serve a Diverse Clientele

Written by: Ellie Malmin

Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be...

Published in: Makeup Matters