butter LONDON® announced that Encore Consumer Capital, a private equity investment firm, has made a majority investment in the indie beauty brand. Under the terms of the agreement, Encore Consumer Capital will form a partnership to help develop and market the Seattle-based company. butter LONDON was founded in 2005 by Sasha Muir, a British entrepreneur who successfully built the company into an influential, high-design, nail lacquer brand. The company is recognized around the world for superb, unexpected color and long-lasting, high-performing cosmetics and nail care products.
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