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Boost Your Bottom Line with Wax: 3 Waxing Strategies That Work 

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📖 2 min read

Waxing might not always steal the spotlight like facials or massages, but don’t underestimate its power to boost your bottom line. While it may not be the most glamorous service on the menu, waxing can be a hidden gem for driving consistent revenue and client retention. When done right, and with high quality products, it not only creates loyal clients who return every four to six weeks but also opens the door for upselling – both in retail and additional services.  

EMPOWER EVERY WAXER  

Even the most talented team might not feel totally confident in the wax room. This is because, unfortunately, waxing often gets little focus during aesthetics training, leaving many new graduates feeling underprepared. Investing in professional wax training pays off. A confident waxer is more likely to promote waxing services, deliver a seamless experience, and upsell with ease. 

Training doesn’t just sharpen waxing skills; it also builds consistency, trust, and team morale. Consider investing in virtual or in-person training sessions, making it easy to train your staff and increase their confidence with a budget that works for you. Training is important as it can be used for refreshing existing skills or onboarding new hires. Making time for regular training ensures quality and consistency across the board. 

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 Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON Wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world. 

 

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