Booked by Personality: The Power of Showing Face Online 

So far in The Content Lab, we have talked about getting yourself in front of the camera to create several different types of content that can support any aesthetics business. Sometimes, though, just making cookie-cutter content isn’t enough to draw attention or to impress viewers. The goal should be to draw in potential clients with your unique personality and style as an professional. Social media users want to see who you are, what you stand for, and what they can expect when they come in for a treatment. This month let’s discuss how to be personable and authentic on social media.  

Jordan Miller is based in Dallas, Texas and graduated in 2022 from the University of North Texas with a bachelor’s degree in creative writing and a minor in journalism. She is currently working as the assistant editor for DERMASCOPE Magazine and has over five years of experience as an editorial and social content creator. In her free time, she enjoys reading, writing, traveling, and spending time with her cat, Kiko.