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- Category: Business
Congratulations, you’ve got this beautiful spa business – you’re a unique service provider with outstanding client relations and deliver five-star worthy treatments. Your spa is filled with world-class skin care and beauty products and your operations are running so smoothly that many of your days seem effortless. But, maybe your bookings are not as strong … Read more
- Category: Business
Author and legendary marketer Seth Godin may have best summed up the definition of a brand. Godin noted, “A brand is the set of expectations, memories, stories, and relationships, that, taken together, account for a consumer’s decision to choose one product or service over another.” Developing and growing a strong brand is one of the … Read more
- Category: Business
Well, everything and nothing – some logos are exactly what the product is, and some are hybrid zingers that hit the right spot in your brain. Example – Zappos! Fun to say right? Where did it come from? It is the Spanish word for shoes “Zapatos” with an extra “P” for effect and dropping the … Read more
- Category: Skin Care
The increasing demand by the client seeking noninvasive procedures for improving medical and aesthetic dermatologic conditions has led to the increased demand for light emitting diode (LED) therapy in aesthetics practices. Research on LED mechanisms of action has shown to have multiple pathways in which there is quantifiable clinical benefit. The use of wavelengths has … Read more
- Category: Community Blogs
As the holiday season quickly approaches, skin care professionals and spas everywhere are beginning to prepare their holiday retail displays, readying themselves for the new intake of clients looking for quick fixes before holiday parties and family photoshoots for Christmas cards. While many skin care professionals may dread this coming season, there are significant benefits. … Read more