Social media is not just influencing the skin care space anymore; it is shaping how people think about beauty, wellness, and the way they care for themselves. What used to unfold slowly inside a quiet treatment room – layer by layer, conversation by conversation – is now packaged into bite-sized videos, viral tutorials, and highlight reels. Platforms like Instagram, TikTok, and YouTube have shifted how consumers discover products, research treatments, and choose providers. The intimacy of get-ready-with-me routines, the visual satisfaction of extractions, the dreamy lighting of facials filmed in 4K – all of it creates a glossy highlight reel that blurs the line between education and entertainment.
In today’s world, a single scroll can introduce a new routine, a new trend, or a new “expert.” Clients are more informed than ever, but they are also more overwhelmed. Many of them arrive in treatment rooms with screenshots, influencer routines, and expectations shaped entirely by social media. For licensed professionals, this moment requires a step into leadership. Not to compete with influencers but to offer something deeper, longer lasting, and more grounded. Something that honors professional training and commitment to real results.
EASY INFLUENCE
There is no denying the influence of content creators and public figures in the skin care space. Many influencers create beautiful, educational, and inspiring content. They have opened conversations about self-care and skin care that were once considered niche. That visibility has helped normalize facials, chemical peels, and many advanced treatments. It has also expanded access to information and inspired younger generations to take skin care seriously.
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Ashley Curtis is a skin care guru with 18 years as licensed aesthetician and a knack for helping fellow aestheticians shine brighter. She is obsessed with boosting careers and offers laid-back yet laser-focused virtual one to one mentorship, self-paced masterclasses, and hands-on live workshops. Education is where her passion and focus live. Blending the art of science, discipline, and nature to create big-picture solutions and disrupt outdated policies is her specialty. Inspiring personal and professional growth by pouring into her own evolution and providing endless support for her team, community, and other like-minded professionals is her lifelong, passionate pursuit.
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